KELL LABS

A Seat at the Table

st anthonys casestudyHaving worked with St. Anthony’s since 2012, I have personally seen the impact of their Salesforce revolution.  While it has been wonderful to see their transformation over the years, my mind was completely blown after a visit to their facilities during Dreamforce last year.  I have always been amazed by how much they do with so little.  Every day, the organization serves more than 1,600 poor and homeless individuals in San Francisco. Volunteers devote more than 130,000 hours each year to transforming lives. St. Anthony’s started in 1950 as a dining room, but now offers a variety of services, including health care and addiction recovery.

By 2012, St. Anthony’s had outgrown its manual volunteer processes.  Pen-and-paper check-ins required staff to re-enter all the shift details at the end of day. Multiple databases made volunteer activity difficult to view and track. The organization needed an integrated system to track volunteer time, show gratitude and measure impact.

We built a custom Salesforce.com community to enable registrations and check-ins. To complete the process, KELL created automations to integrate data silos and significantly reduce St. Anthony’s reliance on manual phone, email and paper processes.

The Salesforce implementation profoundly transformed the foundation’s volunteer scheduling and relationship-building capabilities.

The new online portal made signing up for open shifts a simple task. This change alone drove a 76% increase in new volunteers.

When volunteers show up to work, they now use interactive touch screens instead of paper. This reduced check-in times by 50%. Both volunteers and staff can get organized faster and focus on what they are there to do. Staff now know in real time who came and who is missing.

On the administrative side, scheduling in Salesforce enables supervisors to easily balance the volunteer workforce, making sure no program comes up short. And at the end of a week’s work, it used to take a full day to enter all the volunteer hours. Now, that’s a 45-minute task.

What’s more, St. Anthony’s now stays in touch with its volunteers through Salesforce’s automated email notification functionality. And these 1:1 communications are informed by valuable data insights, such as how many volunteers return for subsequent shifts and how many volunteers also financially support the organization.

Having started KELL after seeing nonprofit organizations struggle with technology, it warms my heart so much to see an organization now be able to spend so much more time proactively moving their mission, instead of being bogged down in manual work. If you are in San Francisco, please take some time to volunteer with their organization and see first-hand how St. Anthony’s is having such a profound impact on their community.

Read more about this case study on this page of our site: http://kellpartners.com/case-study