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KELL Partners Acquires Balance Digital Marketing to Add Marketing Cloud Services

KELL Partners invests to deliver a broader range of Salesforce solutions to nonprofits and educational institutions.

KELL Partners has acquired Balance Digital Marketing in a transaction that brings together two firms with the common goal of helping nonprofit and education clients achieve better results with the powerful Salesforce platform.

With more than 1,000 nonprofit and educational clients served, KELL Partners has developed deep expertise in helping clients migrate to and leverage the Salesforce platform and ecosystem to further their mission.

Balance Digital Marketing’s roots go back to the early development of Salesforce Marketing Cloud (formerly ExactTarget), and its team has helped hundreds of nonprofit organizations, universities and educational institutions improve the effectiveness of their marketing efforts with Marketing Cloud.

The entire Balance Digital Marketing team will join KELL Partners as its new Marketing Cloud practice that will be led by Balance’s President, Mike Chaplin.

“We’re thrilled to welcome Balance Digital Marketing to the KELL team. KELL and Balance have worked together as partners on a range of client engagements since 2016.  We’ve found that our services are complementary and our teams work well together to deliver great results for our clients.  Formally combining our teams was really a no-brainer. As one company, we can offer a broader set of services to our clients and can help clients in new markets.” - Sandra Jensen, CEO at KELL Partners.

“The decision to combine KELL’s experience in Salesforce CRM with Balance’s expertise in Salesforce Marketing Cloud was driven by what we’re seeing in the market today.  The adoption of Salesforce is accelerating among nonprofits, universities and educational institutions, and Marketing Cloud is becoming a core component of what our clients are asking us for.  By formally joining our teams, we can offer more efficient and effective service to our clients before, during and after their migration to the Salesforce platform.”  Tompkins Spann, COO at KELL Partners.

“We are so excited to join forces with KELL, a firm with deep expertise and a glowing reputation for delivering high-quality solutions on the Salesforce platform.  Our combined teams provide the kind of experience, knowledge and creativity needed to deliver the value our clients deserve and expect from all aspects of Salesforce.” Mike Chaplin, President at Balance Digital Marketing.

Learn more about KELL Partners Marketing Cloud Services.

About KELL Partners
KELL Partners is a consulting firm specializing in Salesforce solutions for nonprofits. KELL Partners has helped over 1000 nonprofits implement and train on the Salesforce platform. With services ranging from KELL360™ to implementations with complex custom needs, application development and data migrations. KELL Partners provides the expertise to setup and configure Salesforce, along with the hands-on training, guidance, ongoing support and consulting nonprofits need to ensure success.

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