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Email Marketing tools can bring a lot of value to nonprofit organizations, but you want to be cautious when selecting a tool to make sure you’re prepared for the feature realities, useability factors and financial investment. Each have their own unique strengths and challenges, and you’ll want to consider how those fit within your organization’s needs when making your choice.

We compare the following email tools in this guide:

  • Mailchimp 
  • Pardot
  • Predictive Response
  • Marketing Cloud Email Studio