The thought of taking on technology can be overwhelming for nonprofits. The lack of expertise and resources from within, or the fear of beginning a major project like the configuration and implementation of a Salesforce solution, can feel like treading into a black hole. But diving into such a project doesn’t have to be scary – and can ultimately make the work of fundraising, marketing, communications, recruitment or program management much more efficient and streamlined, and less time consuming.
My Salesforce journey began in the most unexpected way. Prior to joining the KELL team, I spent 15 years as a non-profit marketer and techie, working at both large and small nonprofit organizations. During the last seven of these, I served as a Marketing Director, managing and working with departments striving to make their fundraising, marketing, communications, recruitment and other processes more streamlined and efficient. As someone with a penchant for technology, I was handed the keys to the city, tasked with finding the best CRM for each organization and then building the system that best fit its needs. Each and every time, Salesforce’s Nonprofit Success Pack offered the ideal solution(s) to help us achieve our goals. As a result, I have learned the inside out of what nonprofits need when migrating to Salesforce, and it has become my passion to share that knowledge with others.
What’s something you like about the Salesforce technology?
You don’t have to be a developer to customize Salesforce in a way that meets your needs. Lightning Experience, in particular, is highly customizable and extremely intuitive. And with resources like Trailhead (which turns learning the system into a game), getting to know Salesforce can be fun! And because Salesforce is so flexible, you can continue to expand your use of Salesforce as your organization and its needs evolve.
Why do you like working for KELL?
If you’re someone like me, who loves to learn and collaborate on a daily basis, KELL provides the ideal environment. It is made up of an incredible and intelligent group of people who support each other in their quest for knowledge, creativity and growth with genuine enthusiasm and encouragement. Questions are encouraged and initiative appreciated. And, if you’re someone like me who can work from anywhere and loves to travel, the flexibility of working remotely provides an ideal balance between life and work.